So…Joann is going out of business.
As a crafter, I’ve sort of blocked it out because I'm a bit sad. I can't figure out how I'm going to shop for yarn now.
That was my go-to store every time I wanted to pick up my crochet hook or knitting needles.
I’ve spent years browsing their aisles, picking out project supplies
based on how they felt in my hands—color, texture, even weight.
You can’t get that same experience online, and you definitely can’t judge a skein of yarn by a thumbnail photo.
But as an affiliate marketer?
This creates a major opportunity.
💡 Real-Life Tip:
When a major retailer shuts down, their loyal customers start looking for information and alternatives
online.
That’s where you come in.
If you’re in or adjacent to a crafting niche, now is the perfect time to create content that:
- Reviews products previously found at Joann
- Compares similar fabrics, yarns, or supplies from different sources
- Shares alternatives or buying guides for new online options
These are the kinds of posts that fill a real need, rank in Google, and convert like crazy because the traffic
is high-intent.
This is the beauty of the business model you’ve built—you can pivot, adapt, and serve your audience with timely content that’s helpful and profitable.
I’ve been drafting a few of these review-style posts myself and will share results down the road.
Talk soon—another tip coming your way soon!
