Tomorrow I'm launching a new product and it's not specifically related to Amazon. Although, if you use Facebook ads for your Amazon sites you might be able to use this, too.
This new product is geared
towards t-shirt sellers - Teespring and the like - specifically those who use Facebook ads for traffic.
Facebook advertising is crucial for Teespring sellers because it's one of the fastest ways to get targeted audiences to see the t-shirt offer.
This book will NOT show you how to be a successful t-shirt seller. I'd have to be one first to write about that (although I'm in the middle of my 3rd Teespring campaign myself and HAVE had sales - it's pretty cool!)
Instead, this book is about what I've discovered while working with Facebook's targeting features the past month and how one, very powerful targeting option is either not being used at all - when it SHOULD - or being used incorrectly.
This targeting
option can unlock extremely targeted audiences IF you know how to use it correctly. Otherwise, it's "hiding" audiences from you.
In fact, I have purposely read tons of articles about targeting in the past month. I've watched countless videos about Teespring and Facebook ads
targeting.
The ONLY reference to this feature that really hit on how powerful it could be was in a YouTube video where this targeting option should have been ideal for what this person was trying to do but he said he "has no luck with it because the potential reach numbers it returns are so
low".
He was partially correct. If you don't use this field correctly, the numbers look horrible.
However, done
correctly, you can zero in on people based on their employment and find double, triple, even quadruple the number of people anyone else will find for that same niche.
If you're into t-shirt sales you've heard people talk about the nursing niche. It's so popular because people have had lots of success in
that niche. It's also extremely competitive because so many people have mentioned it.
However, the real reason people see more success in that niche isn't because nurses just happen to buy lots of t-shirts or are more passionate about what they do than people in other
professions.
It's because Facebook has made it easy to target nurses - there's a field in the Industry demographics in Facebook Ads Manager called "Nurses".
What if you could do the same for Teachers? Lawyers? Lifeguards?
You can - but only if you know how this one field works.
Here's an example:
If you want to target anyone who is a teacher, you could target an audience based on Interests and enter words related to teachers/teaching and/or find popular Facebook
Pages liked by people who are teachers.
You could, instead, target everyone in the Education and Library Industry in demographics.
Neither method will give you an audience that is JUST teachers which means you waste money showing your ad to people who aren't really going to be interested in your t-shirt.
That cuts into your ROI. It makes campaigns look unprofitable when that might not be the
case.
Instead, using a different targeting option I can find 1.1 million teachers employed in the US alone. (Yes, this method works for other countries, too.)
Most people who use this field would only find about 650,000 teachers in the US. That means that even if they do use this field they're likely to miss almost half of the people that I'd target using that field.
It's why most people would only
find about 50,000 accountants to target in the US but I can find over 200,000.
By following the steps in my book anyone can find niches that look unprofitable to others and make them work because they'll know how to find the RIGHT audience more quickly and do so for less in ad spend.
This is how you can crack your way into less competitive t-shirt niches.
Besides step by step instructions for using this
method, I've also included a sample of 10 niches where a certain t-shirt approach would get those people begging for your shirts.
I've also included a sample of 3 niches showing exactly how I found larger numbers than most would find.
I'll shoot you another note tomorrow morning when the product goes live.
If you're into t-shirt sales or Facebook ads I think you'll benefit tremendously by using this
technique!
Sincerely,
Erica Stone
erica@extremereviewer.com