How to Get Traffic Whenever You Want

Published: Wed, 05/06/15

How to Pour on the Traffic

Do you hate waiting for traffic to come to you? It is absolutely painful.

Not getting traffic after you've worked hard on a site is frustrating. It makes you give up, it makes you look for something else to do, it is probably a root cause of "shiny object syndrome".

And all the traffic courses that have come out lately (and they seem to be coming out of the woodwork!) are just not worthwhile. Big promises with thin content and a fat upsell for expensive training.

But I'm the kind of person who hears an idea, picks out the few pieces that work for me, and can adapt the steps into something that fits my own projects.

Which is why I'm completely intrigued by a couple of free resources I want to share with you so you can do the same.

Plus, I'll give you some ideas for using the information in these resources.

Free FB + Teespring Training Videos

This first resource is for anyone who is interested in Facebook ads or is into Teespring (or both): Free FB + Teespring Training

Yup - I'm telling you to sign up to another person's email list and I have no idea what he'll send you after that - just sign up, log into his membership site and whether you're into selling t-shirts or not go through his training videos and case studies.

These videos are so detailed that this should be a $97 course but it's entirely free.

Pay special attention to the videos on retargeting and reengaging. Those things don't just apply to t-shirts.

(Don't be surprised if you find yourself starting a Teespring campaign even though you've resisted the whole t-shirt craze until now. I admit I just put up my very first t-shirt just a few hours ago...I couldn't help myself. He made it so easy. More on that in a bit.)

Amazon Associates Traffic Strategy

The second article that I find fascinating is this one: 3656 Amazon Affiliate Sales Using Retargeting Pixel.

I don't know this person, the site doesn't look very full, there are some typos but this one article presents an idea for Amazon Associates that I think has a lot of merit.

There's a step or two I would not mirror (I'd send the traffic to my own website first instead of Amazon in the first ad so I could retarget properly).

What he's done is to create something for free, advertise it on FB, get people to click to his site, and because he put a tiny piece of code from FB on his link, FB will let him advertise again to JUST the people who clicked the first time.

See the trend here? RETARGETING.

This is your ticket to incredibly targeted, cheap traffic from FB any time you want.

Study up on "retargeting" strategies.

Here's how it works:

1. You create something on your site

2. You promote that post on FB (either by sharing the post on your FB Page and promoting that post or by running a separate FB ad) to an initial audience (your target audience)

3. You put the FB retargeting pixel on your website

4. FB captures the identifications of all the people who clicked on the ad to your site and stores them in a new, custom audience in your FB ads account (your retarget audience)

5. You can run new ads that only get shown to that custom audience - the ones who have already expressed an interest in your material

The costs of an ad to a custom audience - if you did the targeting and retargeting correctly - should be significantly lower than the original ad. I've seen people report costs below a penny per click. If you could get traffic for 3/10ths of a penny, that would be 333 visitors for a $1!

How to Use This Information for Amazon Sites

Let's approach this idea as an Amazon Associate with a craft site about scrapbooking.

You might create a post that offers 5 free download templates for baby scrapbooks (I'm making this up - I don't scrapbook but Google Suggest tells me this is a "thing"). You share the post on FB and say the download is only available for free for the next few days (sense of urgency).

You advertise the post on FB to a "target" audience (this is different from retargeted - you have target an initial audience to build your retarget audience).

How to create that post and promote it on FB is what you'd learn in that first link I shared above.

You put your retargeting pixel on the site where you're sharing the download link for the templates.

Everyone who visits your site through FB for the download templates is captured by the retargeting pixel. You KNOW they're interested in scrapbooking or they wouldn't have followed the link.

They're also yours to target again and again through the retargeting audience.

You start publishing posts that show someone how to do something related to scrapbooking and include an affiliate link to a product on Amazon that one must have to complete the project.

You then share that on FB and run a FB ad only to the retargeting audience.

You can repeat that process over and over again to that same audience and even rerun your free template download ad again to further increase your retargeting audience size.

If you're a Kindle author, you could put a book up for sale on your site for a limited time free download and advertise that on FB. You then build a retargeting audience of people interested in the topics of your books. Next time you publish a book you can run a FB ad to your retargeting audience and send them to Amazon.

Targeting the First Audience for My Teespring Campaign

You see now how powerful retargeting can be but you have to first master "targeting" - choosing the first audience for your ad.

Getting the lowest possible cost on your first ad so that you get the largest possible, best-matched retarget audience requires that you first target the best slice of FB's members that you think will be interested in your offer.

Since the retargeting audience is a subset of your first target audience, the better the targeting to begin with the better the quality of your retarget audience.

Here's what I did to target the audience for my spanking, new t-shirt campaign:

Chose a craft niche I knew something about
Came up with a really simple phrase for the shirt and followed the videos in that first link to create the campaign on Teespring
Brought up FB's Audience Insights and typed in my niche
Took notes from Audience Insights about the gender, age groups, relationship status, and family status for those most interested in this niche
Took the sites liked by people interested in this niche from Audience Insights and plugged them into Targeting Inspector to find similar websites
Copied the list of similar websites from Targeting Inspector and plugged those into the Interests section of my ad
Back to Targeting Inspector to use the target engine to find more related pages to include in the Interests section
Applied the demographics information from Audience Insights into my ad
Ran the ad

I don't know that the t-shirt will sell - my design skills and sense of humor need a lot of work - but the ad is getting a ton of traffic, likes, comments and shares (so I've got one piece nailed!). With each hour my costs per click have come way down and my relevance scores for the ad are 8 out of 10.

I'm also using retargeting so even if the shirt doesn't sell the ad spend doesn't go to waste. I'll create another t-shirt and I can then retarget the people who seemed interested in the first one. (Eventually I'll get it just right.)

The way I've carved out the initial audience for this first ad was done with "deep layers" of Interests and demographics.

I didn't just choose the word for my niche as the Interest for my FB ad. That's too broad. You want to target active Pages related to your niche.

When I tried to use just FB's Ad Manager to find page Interests I could only get an audience of about 40,000. When I combined Targeting Inspector and Audience Insights I had an audience of 180,000 - much better.

If you invest some time and money now - even if it's just a few dollars a day every week or a few dollars a day for just one week each month, then you'll be able to drive traffic for next to nothing in the future.

Take it a step further and get that audience on an email list and you'll secure your future from any Google OR FB changes.

Looking for Something Simple?

If you missed the launch of Spaghetti Marketing (some time ago now), I've just had an update from the author, Donna, on her results so far this year with her strategy and she's just going ganbusters!

Her method still works and is so simple that anyone can follow along. It requires very little writing, you don't have to buy a domain or hosting, and she'll tell you about an affiliate program that has a higher commission rate than Amazon.

Enjoy!

Sincerely,

Erica Stone

erica@extremereviewer.com