Moved Up 3 Spots in Google When I Did This

Published: Wed, 03/25/15

Converted My Site to a Mobile Theme
This can be a HUGE pain and it took me a full day to convert.  It meant choosing a new theme, redoing the header, tweaking the theme content, getting some of my verification codes (ie, Pinterest) back in place, creating new custom CSS to match the look of my previous layout, and generally tearing my hair out. 

However, it MUST be done and, fortunately, Edwin Boiten has just made it easier than ever with a plugin that will provide a mobile version of your WordPress site in seconds for ANY theme (see the info on my test case further down, btw, where were you a couple of weeks ago, Edwin?!)  ;)


You can see it in action here:  WP Mobile Pro


Watch the video Edwin created but, more importantly, listen to what he says about WHY you must convert your old sites to mobile-friendly themes now.  Google is making a change in April that can negatively impact your rankings unless you do something about your old, non-mobile-friendly sites now.

Google has been making it very clear that this is a priority this year.  You may have seen messages in your Google Webmaster Tools dashboard telling you to address "mobile usability issues" with your sites.  They've been on a rampage with those notices lately.  This plugin will solve the issue in seconds. 

Even if you have plans to upgrade to a different theme in the future, this plugin will cover you for now and buy you the time you need in order to later tackle a full blown overhaul of your site.  Consider it cheap insurance. 

What this plugin does is create a very simple, very fast, easy-to-navigate view of your site for mobile devices only.  It does not change how your site appears on desktops and laptops. 

When someone arrives at your site using their smart phone or tablet, they'll see the mobile version.  It will be much easier for them to view your entire content in a mobile-friendly screen view. 

The site I spent a day overhauling a few weeks ago rose 3 spots in Google within a week and I haven't added content to the site in YEARS. Until then it had not budged in rankings and had been stuck in the same place waiting for me to get back to it. 

Making the site easier and faster for mobile devices is the only explanation I have for why the site rankings suddenly improved right after I made that change.  It's a sign, folks - Google is serious about us making our sites easier to use when browsing with mobile devices.

If you don't know if your site is responsive (mobile-friendly), first look for a notice from Google in your Google Webmaster Tools dashboard.

If you don't see that message, bring up your site on a mobile device and see if the layout is different than when the site is viewed on a laptop or desktop.  One clue is that the navigation menu should appear as a clickable 3 lines in the upper corner of the mobile device screen.

If your site is not responsive and you don't know how to make it so or don't have the time to do a complete overhaul, consider getting Edwin's new plugin: 


As a test, I purchased the plugin today (yes, I bought it myself) and installed it on an ancient site I haven't touched in years.  I've had the domain since 2009.  The theme is so old you can't even get it anymore.  In fact, it's broken - the images don't show correctly on the home page, the background is black when it used to be white, and it's just a train wreck.  (I've only hung onto it because it has a good page rank).

I figured if Edwin's plugin can handle a broken, thoroughly outdated theme then it's pretty powerful.  As Edwin promised, I had the plugin loaded in seconds and an INSTANT mobile version of my site.  Success!

You can see the site here but you have to view it on a desktop/laptop AND on a mobile device to see the difference:  http://diaper-cake-ideas.com  (just remember that the broken images and ugliness are NOT the result of the plugin!!).  You'll see the regular version when viewing the site on a desktop or laptop but if you bring up the site on a mobile device you'll see an organized list of posts, a simple mobile menu icon, and the posts themselves seem to look just fine.

The only upsell is for a developer's version of the plugin which I didn't need. 

I had plans for a different email to you today (I have a new product coming out very soon) but in light of Google's very obvious focus on preferring sites that are mobile-friendly, this topic cannot be ignored.

Please let me know if you have any questions.

Sincerely,

Erica Stone
erica@extremereviewer.com