Just a reminder that the discount price on
Speedlister ends in
less than 12 hours.
I also want to lay out an example of how this would be used for PROMOTING PHYSICAL PRODUCTS because that's been a big question and while each physical product is a bit different I think this example may help.
It still comes down to the ad targeting process.
The main book in Speedlister walks you through how to identify those who likely have a real need for the product you're promoting.
The process is a bit different when promoting a physical product.
Instead of identify who might have a real need for the product you're promoting you want to build a list of people who have a serious interest in your OVERALL niche.
Let's say you're promoting a sewing machine.
You'd know that the audience most likely to buy a sewing machine are those with a SERIOUS interest in sewing.
You'd follow the steps in the book to identify that serious interest audience.
Those people probably have a sewing machine already so your lead magnet can't be something about a new sewing machine - it has to be about something else that any person who sews would want to have or know.
Maybe the lead magnet is "Ultimate List of Fabric Deals" or "How to Get 10% Off of Every Fabric Purchase" or "Get 5 Free Sewing Patterns a Week ".
Maybe it's an amazing sewing pattern that you made yourself (something really unique) and you show an image of the project and the lead magnet is that you'll give them the full pattern for free.
It has to get the attention of the people who have a serious interest in your overall niche - sewing - and not an interest in just sewing machines.
You'd then follow the steps in the book to create the lead magnet.
You'd also follow the steps in the book to write an email series that delivers on whatever you promise in your lead magnet.
Next, if the affiliate network for the physical product doesn't allow for affiliate links in email then you'll have to direct your list to a website post where you have your affiliate link.
Even those who already have a sewing machine may be interested in a new model. Your post could be a review post of the top 5 machines.
Because you're building a list of people interested in sewing, though, you can keep sending them to your website when you have a new post or find online sewing courses that have an affiliate program and promote those, too, with affiliate links inside your emails.
If the product you're promoting is one you own and are selling directly you can skip the website post and just put the link to the product inside your email as outlined in the course.
You end up building what amounts to a second traffic source for your website that isn't reliant on Google or search engine rankings.
Hope that helps!
Again, the 21% discount ends soon!
You can read more here:
Thanks!
Sincerely,
Erica Stone
erica@extremereviewer.com
