I tell you, the oddest things can give you amazing ideas as an internet marketer but you HAVE to be paying attention!
Let's just put it out there - I'm an odd duck.
My brain literally must be invested heavily into some subject or other at any given moment.
That "something" changes every few
weeks. Sometimes an interest cycles back in the mix every few months and other times it's a passing phase but there is always something that is eating up every free second I can spare.
It's not unusual for me to spend weeks looking for stray dogs to then spending weeks on my family tree to then spending weeks figuring out how to write PHP code.
I will read everything I can find on a topic, eat it, sleep it, and dream it until I've got it figured out and then I move on.
Right now, I'm
spending my time relearning all the French I learned in high school and have since forgotten. (Why? Who knows. I probably saw the word "French" somewhere and my brain went, "YES, that's what you should spend your time on!")
As part of that immersion, I've been listening to this woman's YouTube videos:
https://www.youtube.com/user/learnfrenchwithalexa
I'd been listening to her for a couple of weeks before it hit me....she's an internet marketer.
She's a French teacher who uses YouTube and her own website to promote her paid French learning courses. She's so smooth!
When someone like that has captured your attention, it's worth digging in to figure out what they're doing and how they're doing it.
We can look at all kinds of things - the standard colors and headers she uses, the way she advertises herself and her topic with her clothing in the videos, how her YouTube channel is set up, how many subscribers she has, how active she is, how her YouTube channel ties into her website, how her website is structured, and how she promotes her website in her videos.
Every bit of her material that we can see can give US ideas about how to do the same kind of thing for our own businesses.
Ever heard the suggestion that you should include a call to action in your work?
This woman almost always closes her videos with a request for people to subscribe to her YouTube channel or to visit her website.
She does it so well and so charmingly you don't even realize why she's doing it until you really think about it and realize how consistently she does this.
That's her call to action. That's what she wants people to do when they've watched one of her videos.
She has over 300,000 YouTube subscribers. What she's doing is WORKING! Her website is a very simple, beautiful, and well laid out sales page and she's driving traffic from YouTube.
Why wouldn't we pick through what she's doing to find little things to build into our own websites?
Just because she's teaching French and you're building an Amazon website or building up an email list of internet marketers doesn't mean you can't find some interesting aspects of what she's doing that could apply to your own site.
Maybe you like her site's color scheme, maybe you like the layout, maybe you want to do YouTube videos and haven't figured out what to do with your cover image, welcome video and profile page, how many videos to have, how to brand those videos so they look similar each time, or what to put in those videos.
I'm kind of singling her out but only because she's the most recent example that's right in front of me (and she's absolutely amazing!).
You must spend a great deal of time online. What are you looking at in your spare time that can actually be a source of great ideas for your own marketing efforts?
Every time you visit a site, take a minute to think. What brought you to that site? Were they employing some neat marketing technique? What do they have on your site that you wish you had on yours? How are they presenting themselves? What are they using
to brand themselves? Are you on their email list? Are you saving their emails to use as inspiration for your own?
When you find a neat idea you'd like to build into
your own business, make a note. Even if you don't know how to do it right away you'll at least know you want it and can begin researching how to get that done.
Keep your
internet marketing hat on you at all times and you'll find inspiration for growth and new ideas all around you!
Thanks!
Sincerely,
Erica Stone
erica@extremereviewer.com
