Christmas Cash Out - On Sale Now
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While I work on review sites all year long, I count on having a quick strategy I can use to promote holiday-specific items - decorations, toys, gift related keywords. The money that starts coming in from those in October through December IS my annual bonus.
So, not having Squidoo to rely on for that task anymore has resulted in my testing out a few other combinations. I wanted something simple, easy to follow, and something that wouldn't take very long to do. As I come across a spare few hours, I want to just put up holiday related content and move on.
After doing some tests and some reverse engineering (a great way to find out what's working, by the way), I've put together something nearly as simple as Squid Pro Quo and it's specifically meant to get you some extra traffic and sales before the end of the year.
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New Product - Christmas Cash Out
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5 steps you can do in under 3 hours to get in on a holiday related, buyer targeted keyword where Amazon, eBay, Walmart, Home Depot, Target, and Toys R Us are not dominating (but wish they were). and over 700 low competition, holiday keywords you can write about today.
Covers a few new resources you can use to get traffic, requires no additional paid tools to get the job done, can be used to grow an existing site and takes advantage of some ridiculously simple steps to get your content more traffic and better rankings.
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Different from My Halloween Product
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The content in this book is different from that of my Halloween product
. The keywords, of course, are different but I had a lot of feedback on the last product about folks wanting to focus on Christmas and needing some step by step instructions for doing so. That's what the Christmas book contains - a ton of detail on using 5 specific sites to rank for the included keywords, an image trick to get you more traffic, and significantly more of my typical "do this, push that, go here next" instructional detail. Combine the two and you'd be dangerous!
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Facebook Ads
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Paid traffic has never really worked for me but there was something about how often Facebook tells you that you can promote your Fan Page that finally pulled me in. I took a Facebook Fan Page for a review site and ran a very simple Facebook ad for about a week. All I wanted was more Likes but I didn't want fake ones from bots or Fiverr. I wanted Likes from people who are interested in my niche and would be more likely to read what I shared (and share it with their friends).
$54.70 later I had an additional 208 Likes to the page at a cost of $0.26 per Like. I have nothing to compare that to but I have noticed that more likes trickle in more frequently than they did before the ad - probably the result of a greater reach when I post something. The ad was simple - just my avatar for the Fan Page (which is like a charicature - not a real image) and targeted to a set of keywords for my niche.
I had read a strategy guide recently on building up a Facebook Fan Page with ads for more Likes, getting into the thousands of followers, and driving that traffic to your own opt-in page or site. I only half believed it but after seeing how one could grow one's Facebook activity through paid ads, I could see the merit of that strategy. (I wouldn't promote that specific guide, though, as one piece of the strategy was a heavy TOS violation). However, if you're the kind to test things out and you don't mind spending a little money to do it, I found the process worth some additional testing.
I could see building a Facebook Fan Page that was holiday related (cool outdoor Christmas decorations, for example), sharing links to some great finds, images, and how-to tips to make a really fun, exciting page and then building up a volume of Likes in order to control a chunk of traffic related to the topic. It's that time of year and people do like to see pictures of decorations. Something to think about.I'm not suggesting anyone run out and do this - I'm simply saying I know there are a few of you bigger risk takers who might want to check into this. The more I experiment, the more I'll report to you guys, too, on what I find.
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Google Now Shares Manual Action Information
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At least several years late and a dollar short but it's finally in place. Google announced earlier this month that they will now be showing webmasters information about any manual actions (partial or full) placed on their sites.
If you have your site set up with Google Webmaster Tools, log in and go to Search Traffic/Manual Actions. If there has been any penalty assigned to your site, you'll find the details there.
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Ever Feel Like One Step Forward, Two Back?
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I'd love to know I'm not the only one who runs into this. After having my Squidoo account locked (except for one lens), I worked my tail off to move my lenses to my own site.
While analyzing the site, I truly realize just how many affiliate links I had in each post and decided to clean those up.
Slugging my way through the 90 posts I'd already published, I worked to replace images with ones hosted on my site and cut affiliate links per post to no more than 20 per post. (I know - sounds just like Squidoo has been telling people recently...)
About 40 lenses in, the Media Uploader in WordPress started returning a 404 error. Turns out I'd almost reached the limit on my hosting account.
I use BlueHost which allows for unlimited storage and domains. However, your file count IS limited and each email stuck in your File Manger folders and each image you upload counts as a file. Ah! Now I understand when people say "unlimited" doesn't really mean "unlimited".
Took me a solid day to clean out the excess junk files sitting in File Manager so I could bring my file count down below the limit and get back to adding images to my site. At one point my sites had been hacked and BlueHost had duplicated my entire File Manager files meaning my file count was partially over-inflated from that duplication. Turns out I was responsible for cleaning those out.
Note - make sure you understand your responsibilities with your host and do a health check every now and then on your File Manager files.
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